something for nothing • not

herein lies the rub ~ location data reveals ~ astonishingly

seo :: search engine optimization :: WTF?!

it can be cheated ~ new algorithmic culture ~ proprietary

hardly noticed a thing

sinister purpose ~ total info awareness ~ so unobtrusive

semantic Web :: communicate the meaning of concepts on the page

google: unless there's ~ something in it for people ~ they will not do it

no, MY idea

suing each other ~ it's litigation season ~ Google pay-by-phone